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MarTech Lead-Hack Blog

August 14, 2018

The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI.

New research from our parent company Contentive, a B2B media and events company, found that the role of the modern B2B marketing pro...

October 2, 2017

To find out, we sent out a survey to our subscriber base with six questions about email, the role it plays in the modern marketing strategy, how marketers feel about their grasp on the world of email martech, and whether email is at risk of being disrupted by instant m...

September 26, 2017

Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention.
 

It has become more important than ever to market with intent, using content and SEO to rai...

September 26, 2017

As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it.
 

We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering.
 

To continue to scale, you need to effectively get in fr...

July 25, 2017

We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation.

In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up th...

July 25, 2017

Every campaign needs its own landing page to ensure that visitors click on the most relevant page. A successful landing page needs to add value while delivering the message that the campaign promised.

It’s easy to fall into the trap of setting up a landing page as fast...

June 23, 2017

Mary Meeker’s annual report on the latest Internet trends offered a number of interesting insights, and one of these areas was the usage of social media as part of customer support.
 

The rise of social media has opened up new opportunities for brands to explore a...

June 22, 2017

The ClickZ Intelligence Roundtable, produced in collaboration with Marin Software, kicked off last week at our offices in London.

Following the publication of The State of Digital Advertising in March, the event brought together eight senior brand-side marketers from di...

June 21, 2017

A successful marketing strategy needs to keep up with the latest marketing trends.
 

The evolution of technology is changing the way we form a digital marketing strategy. This creates a growing challenge for industry professionals to keep up with evolving trends and fin...

June 1, 2017

At the end of each month, we analyze the top read articles on ClickZ to find out what’s trending, and to give you an insight into what our readers – your customers – are thinking.

Social Media Management

Social media management was a strong trend this month, with both of...

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