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CASE STUDY

WEBINAR | SPONSORED ARTICLES | LEAD GENERATION | LEAD NURTURING

2 new long-term clients - what more do I need to say!

Sam Carter, Director of Business Development, Fospha

About Fospha

Fospha activates data to give customer-centric marketers a unique advantage. Its market-leading customer data platform transforms information silos into operational business superpowers, whilst its tools go beyond insight and into action – democratizing data through integrations and real-time personalization.

 

Fospha has been named as one of the key market players in the emerging Customer Data Platform space.

Campaign Objectives


After an initial consultation we identified the following key objectives:

  1. To generate global brand awareness and recognition of Fospha as a leading customer data platform.
     

  2. To reach and engage with senior marketers globally looking for help with managing their data.
     

  3. To deliver qualified leads that have requested a demo of the Fospha tool.

The Campaign

 

Taking place over a three month period, this campaign was primarily based around a global webinar with supporting content to drive awareness, distill highlights and subsequently nurture the leads.

Campaign components & timeline:​

The Results

A total campaign reach of over 1.2 million readers

826 Webinar Registrants & 35% live attendeance

Speakers:

Lead nurturing campaign

All readers who interacted with the content were passed into a lead nurturing campaign. This was a three step process which included a supporting whitepaper, a case-study and finally a chance for the lead to sign-up for a free demo.

As you can see below after just a few weeks we had driven 35 qualified demo requests and 14 people who expressed interest but were not quite ready for a demo.

Out of the 35 that requested the demo Fospha acquired 2 new long-term clients. We were also able to score leads based on their engagement and identify those that had the highest propensity to become a customer so that Fospha could continue to nurture them.