How we help
Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience across our media portals.
Our products include Webinars, Research Reports, Sponsored Articles, Retargeting & Lead Generation Campaigns, Newsletter Sponsorship, Lead Nurturing Campaigns, Display Advertising and Custom Events & Roundtables.
We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.
Our approach:
Step 1
We leverage our reader insights to define your ideal audience profile
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Define account list
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Identify and understand pain points
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Leverage reader & subscriber insights
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Understand key marketing and sales messaging
Step 2
We align your audience with the most relevant portal
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Data matching
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Audience profiling (demographic, firmographic, engagement)
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Key topics of interest
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Feedback on content types resonating with our audience
Step 3
We create a robust and integrated content plan
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Content format (written, audio, video, infographic)
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Content type (article, research, survey, guide, product review, live event)
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Distribution channels (communities, organic, search, email, social, display, retargeting)
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Define timeline and deliverables
Step 4
We implement marketing automation and lead nurturing campaigns
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Track all interactions to deliver content at the right time
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Implement advanced personalized lead flows
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Nurture from MQL to SQL
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Lead scoring
Step 5
We utilize relevant tracking tools to measure campaign effectiveness
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Full user behavior analysis
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Content consumption
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Real-time notifications
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Cross-site attribution
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Advanced integrated reporting
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Enhanced Campaign Monitoring (ECM)
Content marketing generates 3x as many leads as outbound marketing and costs 62% less