How we help
Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience across our media portals.
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Our products include Webinars, Research Reports, Sponsored Articles, Retargeting & Lead Generation Campaigns, Newsletter Sponsorship, Lead Nurturing Campaigns, Display Advertising and Custom Events & Roundtables.
We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.
Our approach:
Step 1
We leverage our reader insights to define your ideal audience profile
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Define account list
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Identify and understand pain points
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Leverage reader & subscriber insights
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Understand key marketing and sales messaging
Step 2
We align your audience with the most relevant portal
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Data matching
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Audience profiling (demographic, firmographic, engagement)
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Key topics of interest
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Feedback on content types resonating with our audience
Step 3
We create a robust and integrated content plan
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Content format (written, audio, video, infographic)
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Content type (article, research, survey, guide, product review, live event)
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Distribution channels (communities, organic, search, email, social, display, retargeting)
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Define timeline and deliverables
Step 4
We implement marketing automation and lead nurturing campaigns
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Track all interactions to deliver content at the right time
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Implement advanced personalized lead flows
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Nurture from MQL to SQL
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Lead scoring
Step 5
We utilize relevant tracking tools to measure campaign effectiveness
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Full user behavior analysis
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Content consumption
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Real-time notifications
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Cross-site attribution
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Advanced integrated reporting
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Enhanced Campaign Monitoring (ECM)
Content marketing generates 3x as many leads as outbound marketing and costs 62% less