How we help
Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience across our media portals.
Our products include Webinars, Research Reports, Sponsored Articles, Retargeting & Lead Generation Campaigns, Newsletter Sponsorship, Lead Nurturing Campaigns, Display Advertising and Custom Events & Roundtables.
We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.
Webinars, content syndication, native advertising, newsletter sponsorship, email campaigns.
Research reports, articles, guides, comparison pieces, product reviews, surveys.
Roundtables, breakfast briefings, intimate networking events and more.
Funnel optimization, multi-touch email retargeting, display (on-site and via GDN).
Track the interaction of our readers and subscribers through to conversion on your site.
We leverage our reader insights to define your ideal audience profile
Define account list
Identify and understand pain points
Leverage reader & subscriber insights
Understand key marketing and sales messaging
We align your audience with the most relevant portal
Audience profiling (demographic, firmographic, engagement)
Key topics of interest
Feedback on content types resonating with our audience
We create a robust and integrated content plan
Content format (written, audio, video, infographic)
Content type (article, research, survey, guide, product review, live event)
Distribution channels (communities, organic, search, email, social, display, retargeting)
Define timeline and deliverables
We implement marketing automation and lead nurturing campaigns
Track all interactions to deliver content at the right time
Implement advanced personalized lead flows
Nurture from MQL to SQL
We utilize relevant tracking tools to measure campaign effectiveness
Full user behavior analysis
Advanced integrated reporting
Enhanced Campaign Monitoring (ECM)
Content marketing generates 3x as many leads as outbound marketing and costs 62% less