Research reports

Our award winning reports are based on months of research, including an in-depth survey to our readers, consumer market research, and interviews with senior thought leaders in the ClickZ network.

Clients use our research as the centerpiece of their entire content marketing strategy and often work with us to present the findings at an intimate breakfast briefing or via a global webinar.

As part of our research package, you will have a weekly catch-up with our team and work closely with our content strategists to ensure your campaign has maximum exposure and importantly generates a large number of highly qualified leads that convert into customers.

The Age of Amazon

In 2012 a seismic shift took place. Amazon surpassed Google as the top destination for U.S. online shoppers. Today, Amazon is not only the undisputed U.S. e-commerce leader, but a top search engine and critical channel for product discovery.

We uncover the B2C marketing opportunity.

Email and The Age of First-Person Marketing

This new report conducted by ClickZ aims to uncover the key trends in email marketing as well as help you assess whether your email marketing provider is truly helping you to fulfill your marketing potential in this new era.

The State of Digital Advertising 2017

2016 was an exciting and momentous year in the advertising industry, in which the volume of searches on mobile overtook desktop for the first time. But what does this mean for advertisers in the digital space going forward?

The Psychology of High-Consideration Buying

Making a high-consideration purchase of any kind, whether it be an appliance, a car, or a luxury item, is a long process. It involves more research on the part of the consumer, higher stakes and a longer customer journey.


Partnering with ClickZ to create ‘The State of Mobile Advertising’ has generated a significant amount of interest to our website, and has helped to reinforce Search Optics’ position as a thought-leader when it comes to digital marketing.


Brendan O'Brien
CEO EMEA & Chief Strategy Officer, Search Optics


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